Content marketing costs 62% less than traditional marketing strategies. And, it produces three times the leads that traditional tactics do.
Because of these great findings, most people are flooding towards content marketing as a great new way to bring in customers.
If you haven’t joined this crowd, you’re behind. And, your company is likely suffering from it.
To learn how to do content marketing while exploring the benefits of content marketing, keep reading. We have everything you need to know.
Content Marketing Defines Brand Personality
Once you’ve built a strong content marketing strategy, you’ll find that you can allow your brand’s personality to shine through. With all of the content you’re putting out, you’re creating personality traits that readers will associate with your brand.
The way that your content sounds will soon become the voice of your company. As long as you keep that voice cohesive, readers will be coming back for more.
Content Marketing Grows Brand Awareness
By offering different types of marketing, you can grow brand awareness. You’ll reach different people with varying needs.
The more diverse your content is, the more people you can reach. (Although, you should make sure that the content still pertains to the theme of your site.)
Entertaining content is also more likely to pass along friends and family. You could create a funny piece or a piece that shares information that everyday people want to know.
The more useful and entertaining your pieces are, the more likely they are to make it across the Internet.
After all of this sharing, you’re going to build brand awareness and bring in more potential customers because of it.
Content Marketing Expands Audience Accessibility
By following popular content marketing’s ideas, you’ll be able to reach your audience on a variety of platforms in a variety of ways. You’ll become an expert at putting out different types of content that different audience members will take an interest in.
Here are some of the most popular forms of content that you may want to try:
- Blog posts
- Info graphics
- Podcasts
- Webinars
- Online courses
- Emails
- Interviews
- Photo essays
- Videos
- White papers
The list goes on and on.
By diversifying your portfolio, you’ll be able to reach more people while increasing your authority and reach.
Content Marketing Raises Company Authority
Search engines consider the authority of a brand when they’re ranking sites on the search engine results page. They refer to this trait as a company’s EAT (expertise, authority, and trust).
By engaging in content marketing, you’ll be able to increase your authority. The key is to have high-quality content that helps consumers while making them want to come back for more.
The more that you create, the more that consumers will see you as an authority figure in your industry. This will lead to higher rankings on search engine results pages.
Content Marketing Surges Brand Loyalty
As you grow your audience, you’ll have the chance to build relationships with the consumers that are getting to know your company. Your personality and authority will help you become closer to your potential customers.
In turn, you’ll build a loyal following of customers and non-customers. Some of these consumers may not be buying from you. Yet, they are helping by promoting through word-of-mouth and online sharing.
Content Marketing Increases Organic Search Traffic
With a strong content marketing strategy, you can increase the number of people that make it to your site online. An effective search engine optimization (SEO) strategy will match your site to particular keywords.
These keywords are those words and phrases that people type into the search engine when they want to know something. If someone searches for the keywords you’re using, your site is more likely to pop up.
So, you’re more likely to get more visitors to your site as they align with your keyword research.
Backlinks from high-authority websites also help to increase your organic search traffic. While you’re learning how to do content marketing’s, you should focus on these keywords and links to build your website.
Content Marketing Improves Social Media Engagement
Engagement percentages on social media matter. They tell social media sites whether or not people are taking an interest in your content.
The more engagement your posts get, the more likely the relevant sites are going to boost those posts. So, higher engagement numbers help more people see your content.
Content Marketing Supports the Conversion Funnel
The marketing conversion funnel is one of the most common paths from visitor to customer. Marketers all over the world use the conversion funnel to help define the customer journey.
Luckily, content marketing can help with that.
By following the top content marketing tips, you can guide your leads through the funnel. All you have to do is create content that helps consumers at a variety of places in the marketing funnel.
Content Marketing Brings in Higher Quality Leads
High-quality leads would make any marketer smile. But, you have to have great middle-of-the-funnel content to generate these leads.
The middle of the funnel is where consumers are trying to figure out whether they’re customers or not.
By nurturing your potential customers during this time, you can create strong relationships and bring in more customers.
The key is to have patience. Some customers may take months or years to decide that your product/service is right for them.
Content Marketing Elevates Conversion Rates
A great demand generation strategy can help you increase your conversion rate, which leads to a higher number of customers.
Demand generation focuses on aiding consumers while they’re considering your product/service. You may want to answer questions, address potential concerns, and build trust during this time.
As you assist customers through the conversion process, you’re going to see a higher conversion rate.
Take Advantage of These Benefits of Content Marketing
The benefits of content marketing’s can completely turn your business around. With a strong content marketing plan, you’ll be able to build an audience, better company reputation, and generate more sales.
To learn more about how you can make your marketing strategy better, check out the rest of our blog where we share vital business information like this.