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OKRs (Objectives and Key Results) is a goal-setting methodology. It involves setting an objective and supporting it with three to five measurable key results for achieving the desired outcome. First coined by Andrew Grove, aka “the father of OKR”, this term refers to a framework that helps align all teams within an organization toward common, […]
You have the perfect B2B product that you’re sure will meet the needs of your industry…but how to sell it? Making that leap from one to the other can be a tough challenge. Businesses are much more risk-averse than individual consumers, which means you’ll need to work harder to bridge that gap and make the […]
With slightly over 1.9 billion websites on the World Wide Web, the online space is characterized by nothing less than cut-throat competition. With so many websites on the internet, it can be hard to get users to notice your website. However, a solid SEO content strategy will help your site rank higher in search engine […]