Did you know that 30% of small businesses have folded after their second year? If you find that number alarming — and you should — it’s time to upgrade your sales strategy. With the right combination of creativity, patience, and planning, you can start cranking up the revenue.
Read on to learn how to get more sales for your company!
Turn to Social Media for Promotional Efforts
If you don’t have a presence on at least 2 social media platforms, it’s time to get started. You’ll want to post every weekday and use a tone that connects to your brand. For instance, if you run a vegan bakery, you might want to take on a more casual and inviting tone.
Take crisp photos and videos. Post links to your website and other accounts. And repost content from other sites to drive interest.
Offer Robust Customer Service
When customers feel like they’re able to get clear answers in a timely fashion, they’ll be happy. And happy customers can lead to more business sales. A great salesman is prepared and able to go the extra mile with service.
This means responding to comments online, providing replacement parts quickly, or offering a simple friendly gesture. And refer to this web page to learn how you can make customer service more efficient!
Use Feedback to Grow
As part of your customer service initiative, include a feedback component. Provide a survey, whether on paper or online and comment boxes for customers to provide feedback. But don’t just stop there.
Use the feedback to identify recurring problems. If you’re slow on your delivery times or need to improve your online checkout process, take action. Call attention to your efforts, too, to help customers see that you value their input.
Provide Email Updates
While it might seem like every sales strategy is centred on hashtags and reels, a good old-fashioned email blast can still work wonders. On your website or in your store, find ways to collect email addresses from customers or interested parties.
On a monthly or weekly basis, share news about upcoming product launches or incentives. Keep the text lean and make sure graphics look crisp. And, of course, embed links to make accessing your website easy.
Develop a Good Incentives Program
When you find a satisfied customer, give them a reason to come back. You can do this by offering discounts on future purchases. For example, an existing customer could see a 30% deduction on their next oil change if you run an auto shop.
With a strong incentives program, you can generate sales leads, too. Try giving a discount to the customer that refers a friend to your real estate agency. This is a good way to grow your client list, and the new client will be able to trust that you’ve been vetted.
Learn How to Get More Sales for Your Company
When you know how to get more sales for your company, you can increase revenue and stability. Offer strong incentives that bring back existing customers and entice new ones. And rely on good customer service, email marketing, and social media to boost sales.
Ready to find more sales tips? Then check back soon for new articles!