Experts predict the global online marketing and advertising industry could generate revenues of more than USD 786 billion by 2026. This staggering figure highlights the increasing importance of digital marketing strategies in the modern commercial marketplace of Advertising Channels.
But, what are the best advertising channels for your business? Spending money in the wrong places could eat up your budget while providing a poor return on investment. Fortunately, there are several established online channels that can increase your brand awareness and supercharge sales revenues.
Let’s dive in and learn more about expanding your marketing reach.
1. Search Engines
The majority of people will begin their hunt for products or services by using search engines. Therefore, to ensure your business features high in the online rankings, investing in search engine optimization (SEO) is crucial. You can perform tasks such as writing informative blog posts, quickening your page loading speeds, and gaining backlinks to boost your online presence.
2. Social Media Platforms
Consumers spend a large amount of time on social media, so you should be there too. You don’t need to be on every platform, but you can choose two or three sites and establish a presence on each one. To cut down your workload, it’s helpful to use scheduling software that can post your content at pre-determined times, allowing you to get on with other business tasks.
3. Email
Although email has been around a long time, it is still one of the most effective marketing channels. Write helpful content that is valuable to your audience, and send just three of four emails a month to avoid spamming consumers. You could soon find this channel contributes a sizeable portion of your digital advertising revenues.
4. Video
Consumers are busy, and they don’t always have time to read your content. But, they may take a few moments to watch a short video that provides a large amount of information. If you are not familiar with this marketing technique, you could hire a creative director who can produce outstanding content to engage your audience and bring in new business.
5. Referral Marketing
An often overlooked advertising channel is referral marketing. If you provide outstanding customer service, people may be more willing to recommend your business to others. You could even offer a rewards scheme where your current clients receive a discount when their friends and family place orders.
Establish Your Business’s Presence on the Major Advertising Channels
When you have a prominent presence on the most powerful advertising channels, you can massively increase your marketing reach and attract new customers.
Search engine optimization continues to be vital for online advertisers, and you can’t ignore the popularity of social media platforms. Referral marketing can also be a crucial business tool, while video channels are likely to grow at an exponential rate.
By acting now, you could get ahead of your rivals and claim a lucrative share of the online market.
If you’ve enjoyed reading this article, be sure to browse more great posts in our Sales & Marketing section before you go.