Let’s face it, without a great marketing strategy, your business can’t expect to overcome the competition in Digital Marketing vs. Mobile Marketing. To make matters more difficult, it’s not always obvious where that money should go.
For instance, digital marketing vs. mobile marketing: which is worth more of your money? For that matter, is there much of a difference between the two?
It’s a complicated and messy question, but below you’ll find answers! What Is Digital Marketing?
Digital marketing is a catch-all term for web-based marketing strategies. Common examples of digital marketing include:
- Link building
- Search engine optimization (SEO)
- Video content
- Social media posts and ads
- Paid search engine marketing (SEM)
- Reputation management
Suffice to say, there’s quite a bit that falls under the digital marketing umbrella. But don’t fall victim to the same mistake other companies make; each aspect of your digital strategy matters.
Let’s use websites as an example.
Here’s a link to the site of a Water Damage Marketing agency. Take a few moments to explore the homepage.
First, notice the use of thematically appropriate colors. This business specializes in water damage marketing, so they chose to brand their site with colors that evoke water imagery.
Also, hone in on the two buttons in the middle of the page, ‘Book an Appointment,’ and ‘See Case Study.’ Both serve as effective calls to action (CTAs) without taking an in-your-face approach.
What Is Mobile Marketing?
So then what, exactly, is mobile marketing? Technically speaking, mobile marketing is a facet of digital marketing. The key difference, however, is that this strategy optimizes all content for mobile devices like smartphones and tablets.
This might mean truncating web content or optimizing your web copy for voice search. It could also include push notifications, mobile apps, and more.
It might not seem like mobile marketing should be your priority. But when you realize that over 50% of search queries come from a mobile device, it becomes clear that a mobile-first strategy is a great idea.
Digital Marketing vs. Mobile Marketing: Which Is More Important?
In truth, one strategy isn’t better than the other. On the contrary, they’re very much two sides of the same coin, and deploying both is a great way to build a well-rounded marketing plan.
Let’s use the water damage marketing firm as an example again.
Their website is fantastic, which is already a great start. To round things out, they could build a mobile version of their site, so users can still book appointments on the go.
Likewise, they could invest some of their resources into a social media campaign. Again, this hits on both the digital and mobile fronts, as its web-based marketing but for a primarily mobile audience.
Wrapping It All Up
In summary, the best way to grow your business is through a Digital Marketing vs. Mobile Marketing strategy that uses mobile marketing techniques. Be sure to incorporate both — particularly when it comes to search engine optimization — and keep your finger on your audience’s pulse. Trends change all the time, and knowing when to change course makes a world of difference.
For more tips on marketing your company, be sure to check out the rest of our business and advertising content!