There are more than 200,000 dentists in the United States – so how can you make yourself stand out? The best answer is great dental marketing! To become a successful dentist the best thing you can do, beyond being good at what you do, is make sure your dental marketing is up to par.
If you’ve been trying to attract new patients, we’re here to help. Here are 5 core steps to help build your dental brand.
1. Online Presence
The first thing you should focus on is an online presence. As the internet becomes more and more intertwined with our lives, most people are getting their information solely online.
Your website serves as a virtual business card of sorts. Make sure that you’re building an attractive, easy-to-use site so that potential customers are impressed by what they see. Your website is also the primary way that most customers will find you, so be ready for a lot of online traffic.
2. Community Referrals
Another great way to work on your dental marketing is to look into community referrals. Consider using programs or advertisements that reward customers for convincing people they know to make an appointment with you. Rewards could be discounts, dental hygiene supplies, or anything else you’d feel comfortable giving.
3. Focus on Local
Above all else, you should focus on your local residents before you try to branch out. It’s tempting to try to reach as big of an audience as possible, especially once the internet is involved.
Doing so can have adverse effects as you attempt to draw in people too far away to reasonably visit. Keeping your efforts focused on the people within a smaller distance of your practice can help get their feet in the door much quicker.
4. Use Videos
People move quickly, and you likely won’t grab much attention using walls of text. Instead, you should opt to use videos and interactive media that can draw in customers.
Doing so will keep attention on your website for much longer. By drawing in your customers so quickly, you’ll be more likely to convert them to patients. For ideas on how to incorporate videos into your website, check out this website.
5. Social Media
Our fifth tip is to make sure that you keep a focus on social media. Just building your website isn’t enough – you’ll need to market it as well. Social media is also a great way to keep track of dental marketing trends.
A good social media presence can help boost traffic to your website and office considerably. Look into having multiple pages and try to keep your focus local before broadening your horizons.
Improving Dental Marketing
Dental marketing is one of the most important parts of opening your practice. To become a successful dentist, you’ll need to attract new patients as often as possible. Make sure that you’re doing everything you can to build your dental brand.
If you have more questions about marketing in the information age, feel free to browse our website to learn more.