Seventy-five percent of people searching online don’t go beyond the first-page results. That’s a significant number of people that will go to a competitor’s website instead of yours Free SEO Training. This is what occurs if you don’t rank high enough on Google to land on the first page of their search results.
The good news is there are many ways to do this. You can choose to spend money on ads that may or may not reach your target audience. But a more effective alternative is search engine optimization (SEO). It may take longer to see results, but you’ll reap the rewards for your patience.
So how can you learn more about SEO? There are many free SEO training courses you can access. Read on to find out more.
What is SEO?
The premise of SEO centres on keywords and content on web pages and your website. Using this strategy helps Google notice and rank your site. The more you use it, the greater the likelihood of getting a higher ranking.
This directs traffic to your business location or website. The result is an increase in the quantity of traffic to your site. It also improves the quality of the leads you receive.
It focuses on unpaid traffic. This is unlike pay-per-click marketing which tries to capture paid or direct traffic.
Free SEO Training Courses
SEO, although straightforward requires ongoing effort. An SEO training course can teach you the basics and help to get you started.
You might want to learn about SEO for manufacturers. Maybe strategies for small businesses? Regardless of which, the courses are suitable for any industry. A few also offer SEO certification which is a great addition to any resume.
Google’s Search Engine Optimization Starter Guide
What better place to learn about Google Search than through Google SEO training? It’s not like many of the other courses because it targets developers. However, you can still get a lot of useful information.
This includes the best way to structure a website and what data helps you to show up in searches. The content may seem heavier for non-developers. But if you have a keen interest you can get some nuggets to help your business.
Moz’s Beginner’s Guide to SEO
Moz is a data management and SEO software company. It also has an Academy that offers free SEO training. Their site provides informative educational content, blogs, and videos.
Their Beginner’s Guide to SEO course introduces SEO terminology and strategies. It guides you on how to start generating traffic to your site. The courses are short and easy to follow and you’ll have access to many resources.
Semrush’s SEO Academy
SemRush has a platform that can assist with keyword research. They also provide data on online rankings. They offer free online marketing courses through their Academy. This includes 20 SEO courses with video lessons you can watch at your own pace.
The courses vary in length and cover a range of topics to improve your SEO skills. These include SEO Fundamentals as well as local SEO training. All you’re required to do is sign up for an account to access them.
Dive Into SEO Training 2022
SEO is not a trend or a fad. It’s been around for a while and is quite effective in attracting potential customers. You simply need to know what strategies to use.
Taking a free SEO training course for beginners is a great way to start. You’ll learn the fundamentals and have a wealth of resources you can access.
Choose the format that’s best for you – blog, videos, or podcasts. They’re all available online.
You can visit the Digital Marketing section of our site for more information on SEO.