Finding it difficult to select the ideal SEO expert for your own company?. Yes, I know that selecting a good SEO Company can be as hard as finding a spouse. Any selection in a big hurry or because of price sensitivity can result in a loss of time and money. There are plenty of people in the SEO fraternity who follow unethical practices. It will not be wrong to state that the search engine optimization industry has many people who follow unethical techniques. The spammy approach to website optimization is not what Google expects in 2020 No doubt these companies still follow methods that do not work to make money and deliver nothing. They still follow the methodologies which have been outdated for more than a decade now. But agencies and freelancers still follow them and no results are achieved for the client.
Google Panda and your Digital Marketing Freelancer
In 04/2012, Google started Google penguin, one of the auto backlink penalty update which impacted sites with link farms. Those web-sites which did not follow the webmaster guidelines on backlinks were affected by this update. Google used to penalize websites with inferior backlinks before also. The penalty also existed prior to penguin when Google used to penalize websites for backlinks manually. Earlier these spam back-linking used to work (till 2008-2010) however then Google got more strict in this. If you want to forget your website then simply you are welcome to use black hat methods for link-building.
Although, Google penalties can be recovered but only in case when you know how to recover and what to restore from. The way to check out the penalty for your site is information in the search console. But I am almost certain that you will get any emails for penalty then your SEO agency will hide or remove that. You will struggle to determine the reason behind your ranking drops or visitors drop because of this. You might change your SEO agency however they will also struggle to discover the problem. Simply because you don’t have a full report from your SEO firm about the weblinks and work performed.
Just Three things to expect from a good Digital Marketing Freelancer
1)Focus on Content.
Strategy, not Techniques. Search engine optimization is a long-term investment decision.
It is not anything like Paid Marketing channels like pay per click. Pay Per Click will help you generate sales opportunities in no-time by placing your advert on page one of Google. Google Pay per click has a huge display network also. SEO done the correct way is also known as white hat search engine optimization. If search engine optimization can be done the white hat approach then the site cannot be penalised ever. On-page factors of the site like content, meta title, meta description, header tags and web site performance play a crucial role in white hat SEO. It is advisable that your SEO firm adheres to these aspects.
2)Link Acquisition Strategy
Building links is definitely vital for search engine ranking on challenging keywords and hence should always be part of your search engine optimisation strategy. We need to forget about web links creating tactics of early 2020 and focus even more on the PR and marketing factor to generate links for the website.
We advise that you consult your SEO company how they are building backlinks for the web-site. It is critical to review reports after every week or 2 2 or 3 weeks to see where we are generally with everything. 2 very good backlinks with traffic is better in search engine optimisation than 100’s of inferior quality backlinks, which means level of quality is important in Search engine optimisation. Getting great sites will take a lot of effort and a good Search engine optimisation will always take time to find excellent websites. It really is a time consuming job like a researcher.
3) Trust only SEO Reports
Every good SEO firm gives on-page and off-page reports on weekly or month to month bases. All modifications should be noted in the reports about on-page SEO work should be reported in a report by your SEO Company|It would be very good to have records in Google docs about on-site alterations. I prefer Google docs due to the real-time tracking advantage. Reporting keeps you and your SEO firm on their toes. Back links records should be managed in a Google Sheets. Link reports are always valuable. Be it at the time you change your SEO expert or believe a back-link to be harmful..
Mark My Words on This
Very good SEO agency are always transparent in reporting. SEO is a funny game and a large amount of businesses try to trick customers with fake promises. Hiring an SEO agency is actually nothing less than choosing an essential position in your firm. Make sure you ask all queries, look at references, check past results before giving an SEO project.