Web Design Company

How to Choose a Web Design Company

If you’re an online business, your Web Design Company is the most important online presence in your digital world. Think of your website as digital real estate. It is the place where you completely control how customers experience and interact with your brand.

Chances are unless you’re a web designer, you don’t know the first thing about building a web design. You might be in the market for a web design company. There are so many to choose from, which makes decision-making a little harder.

We’ve gathered five factors to consider when picking a web design company. Keep reading below.

1. Server Knowledge

The most common website hosting spaces are Shopify, Squarespace, WordPress, and GoDaddy. A website designer might be familiar with all of these. Other designers might be more versed in only one server.

It is important to first determine which server you will use to host your site (if it doesn’t already exist). This will help you tailor your search.

You want to pick someone with experience designing for your particular server, or building a site from scratch. Otherwise, this could be a learning experiment for your web designer. 

2. User Experience

This one is pretty obvious. But your website is the face of your company, so it needs to look at how you envision your brand. The colors, typeface, navigation, and more will create what is known as UX, user experience.

Look at a web design service company’s portfolio. This will give you an idea of their clients, projects, and overall design aesthetic. Companies like Beanstalk Web Solutions create different designs catered to a wide array of industries.

Other designers have a niche focus. Choose a designer that creates what is most similar to the look you want to achieve.

3. They’re Innovative

Some people believe that you should leave your website static so visitors get comfortable with navigation. It is actually quite the opposite.

Just like physical stores change their displays frequently, so should online stores. This is merchandising and it is done to create a sense of newness. 

Your designer should be updating your site as technology improves. They should change your site every so often for new product releases, exciting news, or features. This creates an exciting experience for returning visitors.

4. Content Management Systems

CMS stands for content management systems. These are necessary to keep your site upgraded. Make sure they don’t use static HTML but have a CMS in place to constantly be updating your site. 

5. Responsive Web Design

Does the web designer use data to optimize a site? The answer needs to be yes. Responsive web design is when a designer tracks visitor data to improve the site and optimizes the site for every device.

Choosing a Web Design Company

These are the five most important factors to consider when selecting a web design company. There are other factors too like price, customer service, and how well you connect. 

It’s important to choose a company that listens to your ideas but suggests new ones too. Interested in learning more about web design? Browse our site.

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